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The Four C’s: 4 Key Factors that Drive (or Kill) Business Value

Accounting systems were created to measure tangible capital, with limited insights on “The Four C’s,” which is a flaw in value enhancement, since the Four Intangible Capitals (or “The Four C’s”) are the driving factors that increase business market value exponentially.  Learn how to identify, measure, and manage the four critical capitals:

  • Human
  • Customer
  • Structural
  • Social

Adopt metrics and tools that can illustrate progress, improvements, pain points, and areas that are rapidly growing (or killing) the enterprise value of a business.  This session is ideal for business owners looking to increase their TransferAbility™ and to understand how their daily actions impact the strength of their four intangible capitals.


Christopher M. Snider, CEPA – CEO, Exit Planning Institute & Managing Partner, Snider Premier Growth

Recognized as a finalist for the 2015 Middle-Market Thought Leader of the Year Award by the AM&AA (Alliance of Mergers & Acquisition Advisors), Chris’ pioneering work in the field of value acceleration and succession planning has established him as a trendsetter in the industry, sought after speaker, content provider, and educator across the globe.

Early in Mr. Snider’s career, he acted as a system integrator, supply chain manager, and mergers and acquisitions specialist for public companies such as The Sherwin Williams Company, Price Waterhouse, FedEx Logistics, Nike, Dell Computer, Hewlett Packard, Freightliner, and many others. A game-changing milestone in his career came when he began working with a middle market family owned business which he helped grow from $90 million to $265 million in three years resulting in the sale to a large multi-national strategic buyer.

Since leaving the corporate world, Chris has established a private consulting practice to advise business owners and their families on transition strategy and value acceleration and introduced the Value Acceleration Methodology™ to the industry. He also established Snider Premier Growth, a small family office with his son, which today has ownership stakes in eight businesses including the Exit Planning Institute.